I think a good portrait is an image the customer truly loves. A good portrait photographer is someone with the ability to make the uncomfortable model relaxed, to make the old look younger and to make everyone look their best. The path to a great portrait is part equipment, part technique and part creativity.A good portrait also comes from a genuine desire to work with you. I spend time with clients to get to know them a little. I want to know what their expectations are and its my job to fulfill them each and every time.Lighting is very important and no two sessions are exactly the same for me. Age, gender, attire and features all come into play in determining proper lighting. I use studio lighting, but set in place lighting is not my style. With decades of working with models, I have learned that casting your image in a good light is what it's all about. My Berkeley, Ca portrait studio is conveniently located and offers many options. I love doing portraits for people of all ages. I do individuals mostly but often I photograph couples and families. There are no rules about portrait photography so come casual, dressed-up or in your favorite costume. Its all about fun and creativity.