Case Study - Frog Hollow
The opportunity and challenge to meet the needs of my client and friend Farmer Al was to capture the essence of this locally owned organic farm and its top quality fruit. Photographing on location, I captured the fruit through its various stages on the tree, and while being processed at the farm. In the studio I photographed fruits, baked goods, preserves, and olive oil in a studio setting for product photography and web design elements. Back on location, we photographed portraits of the farm's family members and employees during harvest and on the production line, even an aerial photo shoot of the farm from above!
The resulting photographs have been used in countless promotional and marketing elements, in-store photography, online product photography, newspaper and magazine stories, and even poster art.
Overall, I have helped FHF increase its brand recognition, sales and marketing. Plus I got to eat the best peaches ever!





